Our prescription monitoring program data in Alberta has been in place since 1986. About four or five years ago, we developed analytic tools to be able to mine our data, so we can actually create geographic mapping for Alberta.
We can look down to population subzones at the rate of prescribing of a particular medication and compare it to the rest of the province. We can identify hotspots in certain communities. Say we were looking at OxyContin. We could identify the highest prescribing communities, and we could look at how to interact with the physicians, or provide that information to the public health officials in that area so they can look at how to address that.
We are just beginning to use that data. It's available publicly on our website. We're sharing it with government officials so we can work collaboratively to develop initiatives.