That's not my field of expertise. From discussing it with the people involved in the obesity issue in Quebec, I know they are still working on the issue. It's by no means solved, and they welcome this legislation because it expands the amount of advertising that....
What happened in Quebec was that because the legislation prohibited advertising, which was really traditional advertising—radio, television, and print ads—the revenue, the investment into marketing, moved into other areas. As a result, the impact wasn't as broad as they had hoped. They welcome this legislation to complement their legislation.