The discussions were really quite broad. Once I realized that the World Health Organization and the Pan American Health Organization were looking at how to define what is unhealthy, specifically towards the targeting of advertising to children, I realized there's a lot of research happening and lot of knowledge coming forward, and as long as the best practices are recognized at a worldwide level, I am comfortable adding the “unhealthy”.
I appreciate that if you want this bill to stand up to any court challenges, you have to narrow what you are prohibiting. From my discussions with the Minister of Health and the officials, and seeing the work being done in Health Canada, I became very comfortable that we can define this. It will be defined in regulations.