I will do it in French. I will speak slowly for the translation.
In Quebec, children are fortunate in that they are protected from advertising. It has been shown that young Quebecers are clearly less exposed to advertising than those in the rest of Canada. The problems are in our grocery stores where all the children’s food products feature characters or bright colours to attract them. In Quebec, we have no control over that. That is why we are of the opinion that Canadian legislation should make sure that advertising on cereal boxes is a little more suitable, as has been done in Chile.
In grocery stores, displays are designed and organized so that children have the products right at their eye level. Products are positioned and cross promoted. In our opinion, the problem for children is mostly in grocery stores and to a lesser extent in restaurants.
In Quebec, the main complaints have been against large companies like Coca-Cola and Kellogg. The companies have adopted a voluntary code, with which they do not comply. The strategies are diverse. I will let my colleague Ms. Couturier discuss that issue.
With regard to teenagers, that is another dynamic that we can talk about. Certainly, there is advertising that targets teenagers, but fortunately, in Quebec, children are considerably less exposed.