I will answer in French.
In Quebec, discreet mentions of sponsorships are permitted. The Guide to the Application of Sections 248 and 249, Consumer Protection Act, permits sponsorship of that kind.
My team is not able to go into the field to monitor everything that is going on in Quebec. However, we have complained before about some sponsorships that, in our opinion, were not discreet mentions. As an example, mascots or the free distribution of food at sporting events in Quebec are not allowed if they are directed at children. There have been warnings, and violation notices have actually been issued, and the required corrective measures have been taken.
As for Tim Hortons—