According to the legislation, in Quebec, advertising directed at children is prohibited for all products; it does not matter whether the products are food or toys.
The Quebec legislation has defined three criteria. First, the product must appeal to children. Do sugary drinks appeal to children? The answer is yes. The second criterion deals with the place in which the advertising as shown. Is it in a place where children come together? So can we assume that an arena where children come together to play team sports is a place intended for children? The answer is yes. The third major criterion is the way in which the message is presented.
the way it is promoted. This is very important in the legislation.
If the advertising is presented in a way—