Quebec is one of the provinces with the best results in terms of the obesity problem. I have a note of caution, however. The Quebec act, which dates from 1980, was not passed to reduce obesity, but for ethical reasons and because of the vulnerability issues involving all forms of advertising. In terms of data on obesity, we were unfortunately unable to measure them in the past.
Obesity is a multifaceted problem. There is no single, unique solution; a host of solutions and strategies will have to be established. The healthy eating strategy that Health Canada is in the process of rolling out is a good way to deal with the problem, if efforts are increased. So, yes, advertising is one of the factors that have to be included, but, as regards the data in Quebec, I cannot give a specific answer.