All right.
We had some testimony last week and some data out of Australia which showed that in the mid-2000s, when this was done, when they gave voluntary standards, first of all, not every advertiser signed onto the voluntary standards. In fact, with self-policing instead of industry guidelines, this would help, but when this was done, they actually found that after this self-policing regimen, the amount of unhealthy advertising to children actually increased and that it was an abject failure. This was actually in our testimony by a witness last week.
How do you respond to that?