I'll take it.
As the chair of the Stop Marketing to Kids Coalition, I am confident that they will be able to define healthy versus unhealthy, and that these steps are indeed a step in the right direction.
I have one further observation, if I can, at the discretion of the chair. In terms of Quebec legislation and whether or not obesity has decreased, in that age range where the legislation actually applied, age six to 11, they do have a lower rate of obesity. Once they get out of that protection zone, they are adolescents and they're marketed to, that protection is no longer in effect. It actually doesn't surprise me, given the amount of advertising that goes to adolescents. They are just as vulnerable and are just as affected.