I don't really know if it's a clarification or an obfuscation. I mean, when we look at risk, we say once you cross a certain threshold, the relative risk of heart disease or type 2 diabetes increases by 20% to 30%. We would use the term “unhealthy” so people could understand that it correlates with an evidence base.
If you say “high in”, I suppose that just adds to consumer confusion. People have said that when they look at the current nutrition facts tables on the back of a box, they wonder what the heck it means, what does percentage of daily value really mean.
I think for consumers to make educated choices, they have to know where the evidence base lies.