I think everyone wants to be on a Cheerios box. What I try to do in terms of my athlete brand and what I support is to look for authentic partnerships in what I believe in.
I believe in healthy living, and I believe in a balanced lifestyle. In the future, if I'm involved in support.... I think as an athlete that it's a 10-year journey to get to the Olympic Games. I know mine was. I would be remiss if I said I didn't enjoy a Timbit or two on the way, but what I represent, I think, is a well-balanced, healthy attitude towards life. When I'm looking at sport partnerships, it's about being authentic to my values and to a healthy lifestyle.
I think we athletes today are not just slapping logos on our suits. I think we're advocates for fair play, for equal pay, for everything, for our values. I think all athletes are very intentional about the platform that we have as role models in Canada.