Perfect, and thank you, Mr. Oliver.
Just to pick up on what he said, there are a couple of things I have heard around this table.
The bill is noble in its goals. I'm just not sure that in its present form it accomplishes those goals. I know that's why you are here. That's my view too.
Comparing it to tobacco advertising is a bit unfair in my opinion, because McDonald's and Tim Hortons have healthy eating options. I'm pretty sure tobacco companies didn't have healthy smoking options. It's dramatically different. It's a different time frame.
What we're talking about is the advertising. If we're to achieve the goals the bill sets out to achieve, we can't do it at the expense of youth sports. One of my favourite times of the year is Christmas, and it's not because I believe in Santa Claus; it's because I like watching the world junior hockey championship. They generate millions of dollars in advertising revenues from that event. In fact, I think it's their biggest revenue generator of the year. That money, in large part, is used for amateur and youth sports programs. If that revenue source is decreased or hurt, that's going to hurt kids' ability to participate in sports. You touched on this earlier.
I'm also concerned by any letter that's signed by pretty much every significant person in the amateur sport field in Canada who is opposed to this bill.
Can you give us some idea of the decrease in revenue so far? You said it's already had an impact. How do you see the impact going forward, and what does it mean in terms of numbers for young people's participation in sports? If it's going to cost more for families to play hockey and soccer, this is a bad thing, full stop.