I'll use two examples. First of all, soccer is one of our more high-profile, high-participation sports in Canada. I would argue, as a layperson, that Canada Soccer would be able to solicit sponsorship more easily than Wrestling Canada, because of participation, broadcast, and the professional nature of the sports. Canada Soccer has already indicated that one-third of their existing sponsorship at their national program is in jeopardy.
On April 23rd, 2018. See this statement in context.