What we did was we married it up with the front-of-package side. When you look at the sponsorships, for instance, which we've heard there could be grave impact, sponsorships can be five years or 10 years in the making for an Olympic sponsorship. When you go down the totem pole to less popular ones, it might be two or three years. That's a big part of it. We're not going to get 10 years, so I'm not asking for 10. We are at least saying that if there is going to be messaging to consumers, there should be a concerted effort that it makes sense, that there's not one piece of legislation over here that says, "This is unhealthy,” and then when it comes back on the front of the pack it's going to have “high in”.
Again, going back to the language, “high in” and “low in” have been in the food guides for many.... Low was below five, high was higher than 15%. With all due respect to Mr. Warshawski, these are known to the consumers, versus causing confusion. Causing confusion is going to be introducing new nomenclature that is not required.