I think it's a wonderful day to be at the health committee. I'm normally on the trade committee, but I'm happy to be here for a variety of reasons.
I think this conversation is so critical right now to our country. I have two sons who are 15 and 17, so they're right in this target area.
Dr. Warshawski, when you were discussing puberty, certainly my life right now involves dealing with all of these changes. However, I also have a son who has struggled with his weight, so I know the impact of that and the psychological ramifications in a home.
I think that at this table today we're missing the voices of families and children who are in this one-third of Canadians who are suffering from obesity and the challenges it takes to overcome that. I appreciate, Dr. Warshawski, your sharing the story of Zachary with us because I think that's the voice that's missing today: those who really are struggling and trying to correct this under a lot of outside pressure.
I will direct this question to Corinne and Clara.
You talked about these advertising techniques that exist for kids. Certainly, the world has changed from when I was a teenager. Kids have a lot of non-traditional sources, like social media, apps, and games. My sons are gamers. All this is being directed.
Can you speak to what you see in how that expanding market is impacting children? Then if anyone else wants to weigh in on that as well.... I think it's really difficult for us as adults to understand how deluged our kids are by this messaging, and it's coming at them from every angle.
I would welcome your comments on that.