I think that leads into my next question.
I'm going to read part of a Globe and Mail op-ed that you did in 2016, because this really is about the ages from 12 to 17, and I think there's that critical period of time. It stated:
Since 1979, the number of Canadian children with obesity has tripled, with almost one in three children now having excess weight. Increases have been highest among youth aged 12 to 17.
Evidence shows that obesity rates are influenced by the amount of marketing kids are exposed to, and it puts them at risk for many health problems, including heart disease, stroke and diabetes.
Given this, do you believe that there's any public health justification for reducing the age? I acknowledge what you're saying about the minister, but how do we monitor during this period? What is effective monitoring to ensure that this reduction in age is justified?