First of all, I want to address something Mr. Lund said, and this comes from the Heart and Stroke Foundation of Canada. It's about this industry self-regulation. It says that industry self-regulation is a failure. Research shows that 90% of foods and beverages marketed to kids on TV and online are high in salt, fat, and/or sugar. Examples of foods that meet CAI standards and are healthy choices for kids are Froot Loops, Eggo Waffles, and Lucky Charms.
I think there's a strong argument against the self-policing that has resulted in these foods being marketed to kids. That's from the Heart and Stroke Foundation.
My last question, because it has been discussed quite a bit here, is about this idea of a charter challenge. If the federal government genuinely fears that ambitious marketing restrictions will face a successful court challenge, couldn't it simply refer the legislation to the Supreme Court of Canada for an opinion, rather than pre-emptively settling for an unambitious approach?
I'll open it to comment.