I have a couple of questions. I think probably everybody around this table feels the same way. In and of itself it's a very straightforward bill when you look at it at first blush. I think everybody here wants to help kids out. I don't think anybody's questioning that, but it seems that when you start peeling this back—and I know I've presented some simplistic examples—it is a kind of Pandora's box. It is also a lobbyist's dream in a lot of ways because the minister and you guys are going to get lobbied to no end to try to have exemption after exemption.
I heard an example of a country—I can't remember who told me this example, but I think it was in Chile—where you're not allowed to advertise the Easter Bunny in a display. It has to be in a white box.
At the end of the day, is what we're looking at for advertising that it's going to have implications on Santa Claus chocolates and Easter Bunny chocolates and how they're advertised to kids? I know it sounds almost farcical to even say that, but I think that's the path we're going down. I know there was a young lady from Quebec here at the last meeting, and I think she referenced the white box. Is that, in your interpretation, the goal of this bill? I don't know.