Exactly, so why we would care about that is that it takes an unhealthy food for which this policy says “don't promote to children under 13” and allows that to happen. Again, it's within the policy that we would try to observe that in the regulation-making, but again, not in going over that, so you include ads that are for another audience, such as a higher age group, for example. It's really fine-tuning those criteria.
On April 25th, 2018. See this statement in context.