I will acknowledge that this is a complex area. For that reason, we are working with experts who can try to tell us what is possible in that space. Again, the intent of the policy is to make sure that there is not a promotional activity that is promoting unhealthy food to somebody under 13.
How that happens digitally is something that we are studying. It is a complex question, but again, the intent that we want to give is concentrating on those under 13, but not more. That would be the intent of how the regulation is expressed. Again, Quebec is having some early experience on this where they've seen some pretty child-directed electronic behaviour. They were able to manage the issue, so there's some promise that we can get a good handle on that, but it will take some work.