In terms of where we are, it's important to recognize that Health Canada is currently in a regulation-making mode. We're doing a lot of science, a lot of consulting to understand what the set of unhealthy foods would be. We have a high degree of concurrence with the ingredients listed here—high in salt, high in sugar, high in saturated fat—and those will help us identify the foods of concern. Over a certain level, that's what is leading to the obesity and the chronic disease in our children.
To your question of how far down we go, this is where setting the criteria carefully on a scientific basis is part of the regulatory discussion, so that we can attach what the harm is going to be with the food products with clarity, so people know what they are. Those are the questions that need to come up. Dealing with them in a clear way in making the regulations is our aspiration, so that we get at those harms but really target those foods that we think would lead to those negative health effects in children.