Right.
It's important to start with the definition of “advertising”, which in the Food and Drugs Act is very broad. It includes language that is direct or indirect by any means whatever. Again, that starts off at a very broad scope, and in terms of this policy we see that as a good thing.
In terms of what's included as promotional behaviour, especially with sports, there can be a fine line in there. As a department—and our minister has been very clear as well that she really wants to make sure we support physical activity in sports for children. That's a very important health outcome that we want to make sure we support. Really, to remove that interpretive ambiguity, if there is any, the intention is to look at actually making an exclusion for sponsorship, where there is support for community-based sports, where kids are playing, but not so much for a wider policy that would say any time there's sports played, you can advertise any kind of unhealthy food. It's really focusing on that sponsorship aspect.