Thank you, Mr. Chair.
Once again, I am pleased to be standing in for my colleague Mr. Davies. The last time I replaced him, I asked experts in the field about it, and they actually said the opposite. If we really want to protect children….
As I said the last time, I wouldn't have wanted to hear this when I was a teenager, but let's be honest, a teenager is still a child within the meaning of the bill. Dr. Potvin Kent's comments come to mind. She said that a teenager was still influenced by society and didn't have quite the same capacity as an adult. That is precisely why they aren't allowed to smoke, or vote before the age of 18. Jurisdictions have different views on the matter. For instance, the legal drinking age in Ontario is 19, but 18 in Quebec.
Nevertheless, one thing is very clear. If we truly want to make a difference and encourage healthy habits, what we have to take into account, in passing this bill, is advertising that markets unhealthy foods as “cool”.
I want to quote Dr. David Hammond, who also spoke when I was replacing Mr. Davies, last time. He said, “There is no question whatsoever that if the age limit were increased to 17 and below, the marketing restrictions would be more effective in terms of public health outcomes.”
I'm certainly disappointed, and I will be opposing this amendment because I think that at the end of the day, we want to reach the broadest audience possible—and it's habit forming. As much as we say that we want young people to vote because they will continue to vote because it's habit forming, I think the opposite is true as well when it comes to bad habits. In the same way that we don't want teenagers to start smoking, I think we also have to look at that angle when it comes to nutritious food and the types of things that are being advertised to children.
The last point I want to make, Chair, as part of this debate, is to say that when we look at some of the challenges that this type of legislation will have in terms of being as effective as possible, I think the lower the age threshold is, the more loopholes there are that can be exploited in terms of allowing for a broader range of advertising, the times of day of TV shows, and things like that. I think it's safe to conclude that the objective that we should be seeking as parliamentarians is better achieved by opposing this type of amendment. I'll perhaps ask our colleagues what they believe is the public health outcome that will be achieved—or rather, not achieved—by proposing this type of amendment. Perhaps I would direct that question through you, Chair, to Dr. Eyolfson.