This is to provide some criteria for determining whether or not advertising is directed primarily at children. You'll see that it includes some of the things that were recommended: the nature and intended purpose of the food being advertised, the manner in which the advertisement is represented, the time or place at which the advertisement is represented. Then we've added in as well that it does not apply to municipal, provincial, territorial, or national sports events and organizations or to community events for the public such as fairs and exhibitions.
On April 25th, 2018. See this statement in context.