Thank you both for coming today.
First I'll ask both of you your opinion on this.
For a number of years, the forms of alcohol you can buy have been changing. I'm still old enough to know that all you ever got in a 12-ounce bottle was beer. Then, I think in the 1980s, they started announcing what they called “coolers”. Now there are more and more of these drinks for adults that are various combinations of different liquors and lots of sugar and fruit flavours.
Has the development of these kinds of drinks contributed to the development of this product we're talking about today?
First I'll ask Mr. Sacy.