I'm really not an expert of advertising, and even less so on the Internet and social media.
That said, in the marvellous world of medical toxicology over the past 15 years, we have seen an exponential explosion of the substances that are offered to people. It's all gotten quite far removed from alcoholic drinks alone. I'm referring to all of the medications, including opioids and synthetic cannabinoids.
As far as I'm concerned, I think we have to make all of the necessary efforts to control this phenomenon as much as possible. Just between us, Mr. Boulerice, we can't kid ourselves, unfortunately. We're living in an era of globalization and that has an impact on a large number of things, for instance alcoholic drinks and illegal drugs. We should not give up, nevertheless. We have to shoulder our responsibilities, but we have to realize quite humbly that Canada's capacity to intervene as a sovereign country will remain relatively limited.
I'm sorry to be somewhat negative.