This was such a blatant thing. The name of this drink was FCKDUP. We know that adolescents' executive functioning is under-displayed during this cycle and that they are more inclined to risk-taking and doing things we would otherwise view as highly risky.
Here's advertising directed right at an adolescent market and geared to saying “take a risk”. We have a death because of it, I think a very predictable one, and if it's predictable, it's preventable. I think it's time we got legislation in place, personally.