Back in 2004, in the journal Archives of Pediatrics and Adolescent Medicine, they found that “exposure of underage girls to alcohol advertising is substantial and increasing”. Concerning young girls' exposure to alcohol ads in magazines, researchers showed that:
...girls between the ages of 12 and 20 were exposed to ads for beer, ale and liquor, as often as women aged 21 to 34. [But] when it came to sweet-flavoured “low-alcohol refreshers,” such as coolers, ...younger girls were 95 per cent more exposed to advertising for those products than women over age 21.
Also, children in the seventh grade exposed to alcohol advertising, if they liked the images, “increased their alcohol use in the subsequent few years”, and they had “severe alcohol-related problems by grade 10”. Also, there's a failure of the industry to self-regulate and a significant need for further action.
That's a 2004 study and report that came out. It sounds to me as though it's time, just as we restricted lifestyle advertising using famous people, and celebrity advertising, that we need to get on top of advertising of alcohol to children, and it sounds as though it needs an amending act. It's not that we don't have the federal authority to do it; we just haven't, as legislators, put the power in your hands to create regulations around that. Is that correct?