There are two things I would like to say to that. I think a constant theme for the committee as it does its investigation will be this: there's no single silver bullet that will solve all the issues. It will be the way in which the regulations, the educational system, the policing system, and the industry all co-operate together to create a safe environment and prevent harmful use of beverage alcohol.
On the question of availability, it's exactly the struggle I have with this investigation, because there are rules in Quebec that should have been deployed to address this situation and stop those products from being marketed the way they were marketed. That just didn't happen. Federal food and drug regulations will have a really hard time addressing a manufacturer who's going to produce and market products like that. The industry could do whatever it wants.
They're not members of ours who produce those products. They're not members of Spirits Canada either. It will take a real collaborative effort, if you will, for government, industry, parents, and educators to all get together to address these issues, which are going to happen. They have to be approached aggressively but with the understanding that there will still be a need to collaborate and work together.