I think Ronnie is correct in that we do really need to look at creating a culture of donation. Really, we don't want donation to be an afterthought. I think all of the opportunities that make it most convenient for people to have many interactions with that opportunity would definitely facilitate an increase in people registering their decisions. I think also, to the point around education and awareness, that we really do want to dispel certain myths. So as part of that campaign, we would want people to understand that it doesn't affect the care that they receive in an ICU or if they're admitted to an emergency department. Those are the types of things that we need the Canadian public to be aware of.
On May 7th, 2018. See this statement in context.