My sense on that—and I'll have to get back to the committee formally—is that the decision on whether or not to reformulate in order to avoid the restrictions is a business decision. There's no requirement in the new marketing rules that would require a business to reformulate. That decision is entirely within the discretion of the management of the firm, and so it's not a cost you can calculate as part of the cost-benefit analysis.
On June 7th, 2018. See this statement in context.