One of the things we've learned through our research is that the behaviour of Canadians when they're facing a minor ailment varies quite broadly. For some people a really important factor is the cost of medicine, and that can influence their behaviour. There are other Canadians who would far prefer to have the option of self-treating.
I think part of the underlying thinking behind the pharmacare program that we'd like to see is recognition that providing options to those Canadians who are able to self-treat can provide better access for those Canadians where cost can be a barrier. So there's a balancing act that I think really revolves around, as some of my colleagues at the table have mentioned, the idea of consumer choice. Broader access to consumer health products and a more efficient system for regulating can make a big difference that way.