First of all, just to clarify, the $25 million that Participaction received is not just targeted at children and youth; it's all populations.
The second question is interesting, and I mentioned in my notes that internationally we are looked upon for leadership. They take our ideas and they mobilize governments and create investment and implement specific strategies and programs based on a lot of the initial thinking done here in Canada.
There are examples. We talked about New Zealand having an outdoor strategy; their focus is around getting kids outside. Some of the Scandinavian countries have focus around daily physical education. Every country approaches the issue from a different perspective. What we have found and what is common across all countries, from a children and youth perspective, is this value of physical activity within their cultural norms.
They may approach it from different perspectives and through different programs, but it's always valued. It's not a question. In New Zealand, kids will go outside for two hours a day; that's what's expected. In Japan, kids are expected to walk and not be driven. In some of the other European and Scandinavian countries, physical education is normalized. Kids get, I think, over 60 minutes of physical education per day.
We can approach this issue in many different ways, but we need to value it and we need to have a long-term commitment and investment to see it through.