There is. I don't have it with me, but I can certainly get it to you. There are return-on-investment numbers. Certainly the Conference Board of Canada has done that for adults. The data isn't as vast for children and youth.
This is maybe where we don't align with my colleagues here. I would say that we're not looking at $3 million to $5 million to make a change in physical activity behaviours; we're looking at hundreds of millions of dollars to actually make an impact.
If you look at the smoking cessation movement I referenced, you'll see that 30 years after the movement started—I believe in 2018—there was additional new money of $80 million on top of what was already being invested for smoking cessation and tobacco control, bringing the investment to well over $300 million. That's 30 years after the movement started. Gerry and the Public Health Agency can talk about the total investment in physical activity, but I think it's in the neighbourhood of $100 million.
Right there, there's a disconnect. Less than 17% of Canadians smoke, but more than 80% of Canadians are physically inactive, so there's a clear imbalance of investment here. I'm not suggesting you take money out of smoking cessation and put it into physical activity, but if we value physical activity and if we understand and believe that physical inactivity will have the same type of health consequences as smoking—which the evidence suggests it is, and can, and will—then we need to step up with the same level of attention and investment. I'm talking hundreds of millions, not thousands.