I think that was a good approach, too, bringing every provincial minister together with the federal ministers and all the stakeholders.
I have a bit of time left, but a lot of this has to do with culture and just the way our society functions, the way we look at daily life, daily routine. Changing a culture of a whole nation, of course, is a Herculean task, to say the least. We can have the infrastructure in place, we can have the systems in place, we can have the impetus to do it, but without a cultural shift we're not going to get there.
What role do you think the federal government can play in influencing that necessary cultural shift?
I'll start with Melanie.