Yes, so that's one part of it.
The second part of it is education, so ensuring that young people know what is healthy and not healthy. They have a tremendous impact on their parents. If we know that 95% of the kids are attending school and we teach those lessons there, that's what they take home.
My daughter, for example, learned something about sugar, and for weeks, she was “zero sugar, no sugar”, and that's what came home. Targeting the young people to educate their families to show them what is healthy and what isn't healthy is a really great strategy for changing those habits.