Yes, there have been studies done by Health Canada over several years on tobacco labelling. We've been actively involved in evolving labelling in this country for many years now.
Plain labelling is one of the areas where we're coming forward with options to government for decisions on how to implement the direction that is in the mandate, which is a model similar to that in Australia, as you've mentioned. That will be used to inform the Canadian solution in that sort of realm, so some of the pros and cons of that model will be looked at and I would imagine slightly modified as we move forward with implementation.