We could go with what the public often calls it: old-timers disease. Often people haven't heard the word Alzheimer's; they hear “old-timers”. Some of my older patients and families especially will call it that.
But I agree with what everybody is saying. It really needs to be all-encompassing. The reality with the strategy is that most of what comes out of it will address the needs of all the underlying types of dementia as well. It could be part of the education process, too.