I almost need my packages here to show you. A lot of it has to do with things like the colour of the packages, the text on the packages, the health messages. There are clever ways that companies are able to get around our current regulations, for instance, tucking advertising inside the packaging. The Australian approach is responding to all those different ways that advertising was able to bypass the mechanisms in the current approach. The reality is that there is a huge variance across the country so that a number of provinces have been quite proactive in introducing changes that would support better tobacco control. We hope to be able to provide a more uniform approach, and as I say, we probably will be a world leader in that matter.
Again, I would encourage you to get Simon to give you some more details on that. I don't know if you want to do that now or whether you'd like to wait until later.