First of all, many of the other provinces considered their alcohol distribution systems and then backed away from them, because they recognized that a lot of retroactive investment will have to be made into it.
When it comes to the movement of the products, I think the pharmaceutical distributors industry stands out in its ability to already track the product and also in its ability to recall the product and get it back in as quickly as we do. I think the level of controls and the level of security around the products are second to none. I always like to ask people if they can think of the last time they heard about pharmaceutical products being diverted in Canada. The answer is that they can't, because it's such a closed system. Greater than 95% of products go through this system.
I think the main reasons we present that are that it is so strong, it is so secure, and it is so comprehensive. Remember as well that we deliver to many small communities where there aren't LCBOs.