I just want to talk about production and the regulations around it. I had an opportunity to tour a licensed facility in Airdrie, Alberta, called Sundial a few weeks ago. I was quite surprised to see the amount of security around the facility. Coming into the facility, there was razor-sharp barbed wire. It looked like a federal prison, and they had security buzzing us into rooms. Touring the facility also showed me the quality of what they were producing; it was incredible. There's no doubt that this will be a safe product, not contaminated in any way, which is a nice thing to know.
The overhead costs to put this facility into place were immense, of course. With that, obviously the product will have to be sold at a high price as well. Canadians, I guess, are willing to pay a high price for a safe product, but I don't see the average Canadian being able to afford that kind of product. They will obviously have to go to some other supplier, meaning organized crime. I don't see the illegal market being displaced at all, with the requirements that are already in place.
You talked about that illegal market being displaced in time, but with these regulations that are in place right now, I just don't see that happening. I wonder, Ms. Bogden, if you have any comments on that. Does the government plan on continuing with these strict regulations on all production of marijuana throughout the country?