Excellent. I have one more question.
When it comes to the bill, and talking about being able to promote cannabis, I see a real difference among people who are engaged in the medical marijuana industry, which is growing globally. Tilray has moved into my community with a facility that exports to five countries. I would think that, with a product, you do need to promote and brand and be free to do that on your web page and in other countries. It looks quite restrictive in Bill C-45, that this would not be allowed for medical marijuana producers. I can understand why we don't want to encourage that recreationally to make it look sexy or wonderful for younger people, but could you comment on whether you think that's limiting?