I think that you're absolutely right. What we're supportive of are bans on lifestyle branding. We don't want to celebrate cannabis use. We don't want to see anyone being depicted taking any risks, doing anything overly athletic, etc., so that kind of lifestyle branding we would not support at all. But we think that where only adults can congregate such as the equivalent of liquor outlets, the equivalent of bars or consumption sites, we feel that there should be some ability to be able to speak to those adults, to be able to share messaging on different products and product effects, and that can be done through brands as well.
On September 11th, 2017. See this statement in context.