That is in terms of cost, and it does include quality control costs, which are part of the regulatory regime.
However, you touch on a point that I do agree with. There could be a second look, over time, with our hard-working regulators at loosening some of the regulation—for example, camera and video footage requirements, that on a single site a licensed producer can have upwards of 500 cameras, and so on. There is some low-hanging fruit that I think we could look at while always keeping, of course, public safety and diversion as a top priority.
We will be able to get sub-$1 cost per gram over the next little while as an industry. Of course, as we talk about the benefits to the medical community as well, a larger, more robust industry that includes both the medical and the adult-use market will see us at much larger scale. We should get some nice economies there as well.