Yes, I think the economics of this are such that, barring extreme taxation or a regulation that makes a normal consumer feel like they are missing out on a variety that they prefer—especially over time and as people create different behaviour patterns—we've seen very quickly that we've captured at least 70% of the market. I think that when new data comes out, you'll find that it is closer to 90% to 95% of the internal market in Colorado that is now in the regulated system, not in the black market system.
On September 12th, 2017. See this statement in context.