Yes. Certainly, we need an education program that's specific to youth and resonates with youth. I would certainly look to the experts for that as far as a public messaging campaign goes. I think that's part one. Part two is that we have school liaison officers who we believe need to be trained, in addition to the training we've just talked about, in order to work with schools and educators to educate on the dangers of youth consumption and change the perceptions that are currently out there.
I think we also have to remember that we have to educate parents, because it starts at home. We have to see that the parents are understanding the concerns and dangers with regard to youth consumption. For example, we have observed that in Colorado, I believe it was, 22% of youth have obtained marijuana from their parents, which is certainly concerning to us. That education has to extend not just to youth specifically but really to the whole community, so that we can start to change those statistics we see about youth consumption in Canada.