Thank you. Here's another question. I don't know if either of you, from either Colorado or Washington, will be able to answer this. I don't know if there are any states where there is basically a government monopoly on liquor sales. We have this in some provinces. I'm from Manitoba, and we have that. It's relaxed for beer and wine but certainly applies to spirits. As opposed to getting it from a 7-Eleven or a free-standing store, they're all government stores.
Ontario has just announced it wants to do its marketing not in the liquor stores but through the same body as the liquor stores. Other provinces will decide whether they want to have this through private storefronts. From your experience, do you have recommendations as to what would work better? I'll start with Colorado, and then Washington.