We had medical marijuana for many years. There was no money involved with that or education, so really it was with the passage of the recreational initiative in 2012 that we were given money in the initiative. But the money didn't materialize until the sales started a year and half later. In that first year and half we had no money to do this. We literally checked the couch cushions and worked with some other agencies. We came up with only $400,000 for that first campaign to teach parents how to talk to their children.
That was just money that we used from other sources. It wasn't until two years in that we got our first $7.5 million. By that point, the stores were open and legalization had been in place for a long time. People were saying, why haven't you done more? It was because we hadn't had that funding. The funding was based on tax revenue.
My suggestion was to make sure there is revenue for education up front that isn't dependent on the tax revenue that you will eventually get from your commercialized market.