Okay, thank you.
Madam Chapados, you talked about how you believe that there should be plain packaging for all cannabis products. You also recommended that it not be advertised in places like bars because you don't want that combination of cannabis and alcohol in the same place. That part of it I agree with completely.
We heard some testimony in regard to branding, that the people who take intoxicants have something in common with those who consume alcohol, that there is a sense of, as it were, brand loyalty. We do know different brands of alcohol will have different labels. Some witnesses thought that if you had plain packaging, which would have these items look pretty much like the black market, it would be hard to differentiate, or you wouldn't have the same loyalty, and users might have more brand loyalty, as it were, to the marked product. How would you respond to that?