I can speak to the education piece and highlighting its importance, as you said. Coming from when I worked the front-line, I have had the opportunity to go out to schools, albeit for many years we had difficulties even going into schools.
The fact that we are moving towards legalization has brought attention to this and allowed us to begin talking about this substance. For those of us who work on the front line, it's not that we haven't attempted to, but there has always been a barrier because it has been an illegal substance. We know that Canadians are among the highest users, and we know from even our fellow colleagues from CCSA that when they are interviewing youth, or even when I see youth up front, the perception is that it's natural, that it's not harmful. That's where the big gap is.